mo
branding
mo
branding
mo
branding
branding, packaging.
branding, packaging.
client — mo shelving systems
client — mo shelving systems
IDENTITY AND COLLATERAL
IDENTITY AND
COLLATERAL
Introducing MO Shelving Systems, an innovative concept poised to transform the shelf-buying experience. We took on the challenge of crafting a progressive identity system that resonates with the contemporary minimalist aesthetic, reflecting the essence of modernism.
The journey commenced with us curating a mood-board and defining essential brand guidelines, setting the foundation for the subsequent development of the identity and collateral design. The outcome materialized as a four-part minimalist logo, artfully composed using shapes reminiscent of the shelving system itself. These fundamental forms establish a universal visual language that harmonizes across all communication materials and products, creating a seamless and cohesive brand identity.
MO Shelving Systems is a brand new concept that will revolutionize the way people buy organizational shelves. Plural was tasked with developing a forward-thinking identity system that speaks today’s minimalist visual language and that represents modernism.
Plural’s approach began by establishing a mood-board and certain
brand guidelines that would eventually help us with the identity and collateral design. The result is a four-part minimalist logo design that is composed of the same shapes as the shelving system; A universal language of basic forms that encompasses all
communication material and products.
MO Shelving Systems is a brand new concept that will revolutionize the way people buy organizational shelves. Plural was tasked with developing a forward-thinking identity system that speaks today’s minimalist visual language and that represents modernism.
Plural’s approach began by establishing a mood-board and certain brand guidelines that would eventually help us with the identity and collateral design. The result is a four-part minimalist logo design that is composed of the same shapes as the shelving system; A universal language of basic forms that encompasses all communication material and products.
